Pack detail

Brazil 2026: Free Electoral Broadcast Time Projected by Registered Coalition

Brazilian presidential campaigns do not buy television time; the state allocates it, and the allocation is a formula, not a negotiation. Ninety per cent of the horario eleitoral gratuito is divided in proportion to the number of federal deputies held by the parties in each presidential coalition, and ten per cent is split equally among candidacies — so a coalition registered on the last day of the convention window can move a rival's daily airtime by a measurable number of seconds without a single vote changing. This pack projects seconds per candidacy per block and per day of thirty-second inserts, recomputed each time a coalition composition changes during the convention and registration period, with the seat denominator, the proportional component, the equal component, and the delta against the prior week all carried separately. Anyone modelling first-round vote share without modelling airtime is modelling half the campaign. Method: coalition composition is read off party convention filings and the electoral court's candidacy registration records as they post; the deputy denominator applies the last general election result adjusted only for the party changes the electoral court recognizes as legitimate, which is the statutory basis rather than the current floor count; the formula is then applied to the published block structure and reconciled to total available seconds.